Commercial Analyst
The Commercial Analyst will play a pivotal role in optimizing revenue and ensuring profitability for the Standard International Management (SIM) portfolio. Responsible for a wide range of tasks, the Commercial Analyst will support in new property openings, audits, rate building, and data analysis. This role will work closely with the corporate commercial department and hotel revenue teams, while supporting the corporate sales & marketing departments as well.
Essential Job Functions
- Corporate Revenue Management:
o Prepare and distribution portfolio revenue reports, including but not limited to a daily Pickup Report, weekly update for SIM leadership and Month End Reporting.
o Analyze historical data, market share/competitor performance, market trends and the impact of the revenue management strategies implemented by the hotels.
o Highlight any variations and errors in data to respective hotels and SIM commercial team to ensure appropriate actions are taken.
o Build effective working relationships with internal (revenue teams, corporate teams) and external groups (customers, partners, and counterparts in the industry).
o Communicate deadlines, expectations, and directives from SIM when related to all revenue and reservation efforts.
o Assist in implementing new tools, reports, and technology to benchmark and report among all functional areas.
- New property openings
o Maintain the Revenue tab tasks & updates on the Critical Path.
o Assist in revenue management tasks for new hotel openings, including rate setting, distribution strategy, and systems setup.
o Support in the coordination with 3rd party revenue management firms hired to assist with systems buildouts.
o Help cover the hotel till the on-property revenue management resource is on board.
o Participate in onboarding the opening revenue team.- Distribution
o Help on property team on trouble shooting any errors (both rate and content).
o Manage and maintain revenue and distribution systems including RMS, CRS and interfacing between the hotel PMS, channel manager, GDS and booking engine.
o Build, execute, and communicate Brand Approved Packages and Promotions.
o Ensure promotional content is distributed, validated, and understood by field, digital marketing, email, and property and corporate teams.
o Process chainwide rate loading (global).
o Serve as a champion for revenue management systems and tools. Stay up to date with any advancements in the systems used.
o Provide training and ongoing support to the hotel team as it relates to systems, SOPs, brand guidelines, etc.
- Rate Parity Management:
o Monitor rate parity across all distribution channels, including Online travel agencies (OTA), the brand website and various booking platforms.
o Work with hotel team to rate shop on channels with rate parity issues to find source of rate, in coordination with Sales team issue violation or termination letter.
o Maintain a list of partners that are violating the rate parity and constantly monitor online pricing.
- Audits and Accuracy:
o Rate code Audit in PMS and SynXis to ensure standardization across all hotels.
o Promotions – Audit promotions and specials loaded on the website to ensure hotel participation and correct text is utilized.
o Content – Audit content on brand website and OTA websites to ensure brand standard guidelines are adhered to.
o OTA Campaigns and Promotions – Audit and ensure hotel is utilizing the available options to maximize the revenue across all channels.
o Bi-annual GDS Audit to ensure all hotel content is accurate and rates are showing correctly.
Qualifications, Knowledge, and Skills:
- Bachelor’s degree in hospitality, Business, or a related field preferred not required.
- Proven 3 years of experience in revenue management within the hotel industry.
- Proficiency in revenue management software (Duetto), central reservations systems (Synxis) and property management systems (Opera).
- Strong analytical and data interpretation skills.
- Excellent communication and negotiation abilities.
- ·Ability to work in a fast-paced and dynamic environment.
- Detail-oriented with a focus on accuracy.
- ·Strong organizational and time-management skills.