We have our very own Instagram! We know all the cool kids are doing it (and by kids, we obviously mean Justin Bieber), so we decided to rally our amateur photographers at each Standard hotel to show off all our daily adventures. Start following our visual diary (just search for “TheStandard”!) and you’ll get a peek into our Standard world which includes bellman laying on the street in the middle of Sunset Strip, to ice cream stands next to our KAWS installation, to discovering random streets in Queens with our name on it (for real!), and lots more. Not on Instagram? You can follow @StandardCulture to get the latest pics too.