The Standard

Gaga Takes over The Barney’s Window

It’s official – holiday shop window time! The one thing we love about living in New York City the most is retail during Christmas time. It is the closest thing to art directed theater on the streets. Barney’s has just launched an interactive installation by Nicola Formichetti (Lady Gaga’s partner in crime). Running through January 2, 2012, Barney’s has constructed a constellation where anybody can get on the screen. The directions are simple: Send your thoughts into the constellation by tweeting your holiday wish to #gagastars. The window at Barneys Madison Avenue will be projecting the tweets for the next few weeks.

As part of Lady Gaga’s Holiday Workshop, the installation marries a film created by Tim Richardson, A White Label Product and The Mill with main titles created by The Science Project. The interactive experience was created in collaboration with The Science Project and Moving Image & Content – all of which appears on a spectacular video wall by Prysm.

Check out the Tim Richardson film here to get you inspired and in the mood. Happy tweeting!