The Standard

Q: What are you doing New Year’s Eve? A: Partying at The Standard.

As in years past, The Standard, Downtown LA, will be ringing in 2012 with a party on The Rooftop and in The Lobby and both guaranteed to knock your socks off.

For The Rooftop, Droog and friends will take over with booty shaking good times. RSVP to droog.la@gmail.com. This does not guarantee access, however. As per usual, we suggest arriving early for the true guarantee. Doors open at 9 PM.

The Lobby will feature live performances by Stolen Cash and the recently added Herbert Bail Orchestra while members from of our very own Saturday Collective will play tunes in between.

For the late night munchers, the Restaurant will be open 24 hours, serving a prix fixe menu until 11 PM followed by tasty late night grub. Now that’s what we call a one-stop shop! There’s no logical reason to leave the building.

Best of all, both parties are free. There’s still a few rooms available, starting at $275 for the night. Book here - and book now. The room purchase guarantees rooftop access for $50 per person. Hope to see you soon in your sparkly New Year’s best.