The Standard

We’re gearing up for another exciting weekend at Coachella! Here are a few must-have suggestions from the veterans who were there last weekend:

Sunscreen!! Unlike last weekend the sun is supposed to be in full effect this weekend so good protection is key. Peter Thomas Roth Instant Sunscreen SPF 30 is a fantastic brush-on sunscreen! A talc-free, transparent matte, SPF 30 mineral powder in a convenient brush applicator for instant sun protection and, as an added bonus, it’ll help combat shine! Everyone else will look all sweaty and you’ll be sitting cool and protected.

Hippie Accessories!! Calleen Cordero is a one stop shop for all of your boho chic needs. This LA based designer creates artisan quality handbags, belts, footwear and accessories- all encompassing an amazing blend of down to earth California style with a love of high fashion and fine craftsmanship; literally handcrafted luxury.

Swimwear!!
Girls: Bikini season has arrived! (favorites are the Brazilian cuts from Venice based swim wear designer, Tori Praver and the classic 70’s brand, Emilio Pucci, is never out of style.

Boys: Boardshorts are a must! Nothing is cooler than our Standard + Quiksilver boardshorts, available from our online shop and in vending machines on all our properties, they’re classic boardshorts from the 70s and 80s but with modern fits, fabrics, and technology.

Sunglasses!! Classics like Rayban’s wayfarer sunglasses (now available in tons of cool color options!) and the aviator style are forever chic. If you are feeling a bit more daring, Karen Walker’s sunglasses are like wearable art. And because we’re in the Coachella spirit, we’ll even throw in 15% off of all sunglasses at The Shop at The Standard, Downtown LA.

Beach Blanket!! This Steve Alan Beach Blanket is perfect for lounging on the grass with friends in between sets, conveniently lightweight and comes in a variety of colors

That covers the basics. Stay hydrated and above all, have a blast!