HOT BOX: The Standard, Hollywood Goes Hydroponic with Britt Browne's Indigo Garden

May 16 2012

Growing Indigo, in The Box at The Standard, Hollywood. “Growing indigo is about the big picture. I’m talking about a new wave color and planet shift in our collective conscience from green to blue” - Britt Browne

Los Angeles artist Britt Browne has turned The Box at The Standard, Hollywood into a hydroponic garden nurtured by the miraculous glow of magenta LED lights. For those who associate hydroponics with the cultivation of one herb in particular, sorry to disappoint, the term refers to any plant grown without soil.

Detail of the hydroponic plant.

Britt is the Founder and Creative Director of Growing Indigo, an art & agriculture concept project. Through this work she has discovered what she calls a “New Wave” in the collective consciousness. According to Britt, artists, musicians – a.k.a. the collective creative consciousness – used to be inspired by the color green, but lately has shifted towards the color blue, or more specifically, indigo. But “New Wave” is more than just color trend. It’s a way of being, eating, making art, living. Not getting it? We asked Britt to give us five examples:

Britt Browne’s Top 5 New Waves

  1. Growing Indigo: Growing indigo is for everybody! The renewed interest in natural indigo among artisans and growers around the world is exciting to me. This kind of collective blue conscience is so new wave.

  2. The Plant Journal: This independent publication is shedding new light on plants with compelling photography, contemporary artists and fine typography. I love the printed page.

  3. San Onofre State Park: Quite literally, my new wave to get into. Beyond that, they just shut down a nuclear testing site at San Onofre because of environmental ramifications. Bravo!

  4. Cookbook: Cookbook, Echo Park’s neighborhood grocer, is all about the big picture: small farms, super tasty food, an honest living, hard work, relationships, art and poetry!

  5. Echo Park Craft Fair: Craft is like a vessel that holds a knowledge we can only feel. There is so much heart and soul in the handmade at The Echo Park Craft Fair.

Along with her hydroponic indigo garden in The Box, Britt Browne will also be installing some of her fantastic superfine prints throughout the lobby which can be purchased directly from Stampa.us.com!

Britt Browne’s work will be up in The Box and Lobby of The Standard, Hollywood through mid-June.